Why Communication and Design Skills are Two Inseparable Success Factors in Architecture

 In Uncategorized

 Why Communication and Design Skills are Two Inseparable Success Factors in Architecture

The ability to create great design is not the only success factor for professionals in the architecture industry. Come to think of it, architects spend at least 30% of their work time communicating with people who are involved in the projects they are working on. When you’re not delivering a presentation to a potential client or discussing the progress of a current project with your existing clients, you may be writing an email to update your manager or boss (if you are working for a company), having a meeting with your teammates and consultants, coordinating your suppliers or contractors, or you may also be speaking with government agency representatives to secure an approval.

Communication clearly plays an important role in getting the support of your key stakeholders who gives you the projects and the cooperation of your team of professionals who are responsible for bringing the project to fruition. It can be said that without communication, it’s even impossible to produce a design that will impress or at least meet your clients’ standards. When you can’t communicate effectively, your team will not be able to execute your ideas well. As one article published in Fortune puts it, you may have the brightest ideas, but no one will know or care about them if you can’t communicate what’s on your mind.

This is why if you’re aiming for success, your communication and design skills should go hand in hand. The attention that you give to your design work should be tantamount to the amount of thought that goes into your communication efforts.

Here are tips for effective communication in architecture:

1. Know your audience.

When communicating, you have to mentally profile your audience. What are their interests? What do they need to get from you? What are their expectations? The proposal you have sent to your boss should not be the same proposal that you will present to the client. Your boss and colleagues in the industry will appreciate your use of jargons because to some extent, these will convey your expertise in the subject. However, using jargons when communicating with clients will most likely fail because they don’t know what these industry terms mean. You need to tailor your message and even your presentation style according to the profile and expectations of your audience.

2. Choose the most appropriate medium of communication

Should you send your message through email or through letters? Should you request for a face-to-face meeting? Will a short SMS get your message across? While the internet and technology have allowed people to send emails instantly and conduct meetings and training sessions online, these still cannot replace the genuine feel of communicating with someone in person. Non-verbal cues can only be observed in face-to-face interactions. Your gestures, facial expressions and posture can express your confidence at work. You can also use body language to persuade or to emphasize an important point.

3. Listen

Remember that communication is not a one-way street. It’s a dynamic process that involves an exchange of ideas. Listen to what your audience is saying. Ask follow-up questions based on their feedback or answers.  To keep the conversation flowing, ask open-ended questions. It is also by listening that you will be able to ask intelligent questions that extract the information you need from your audience.

4. Explain your design in detail.

What do you need to include in your message? You have to make sure that your audience, especially your client, knows how beautiful, safe, and functional your design is. They also have to know the true value and cost of the project and how long it will take to complete it. You also have to justify how it meets government standards.

When it comes to design, you can’t rely on words alone to fully describe your work. You need to use visuals that are as close as possible to your ideas. This is where 3D architectural renders can come in handy. 3D renders are the perfect communication tool that easy-to-understand for all types of audiences—from your boss to the youngest member of your client’s family. Those charts, tables, and detailed descriptions will all come to life when you use 3D renders for your presentation.

For high-quality 3D renders, trust reputable 3D rendering companies to design them for you. Check samples of professional 3D architectural renders created by Power Rendering.

Recent Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.