Home Exterior Color Strategies to Help Sell a Home

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As a designer, it is your responsibility to ensure that the house you designed will not just look good, but will also have a great selling value to help your clients maximize their investment should they decide to sell the home in the future. This should include the ability to create homes based on the demands of the market and the client’s desires in terms of aesthetics. You should also be able to stick to the budget and building schedule to ensure everything will go as planned and will not incur extra charges.

Among all the elements to consider, it’s the color of the home exterior that provides the punch when it comes to the overall impact of the look of the house. Here are some ways to make your home’s exterior color create value for you and your client:

1. Test the colors prior to a full paint job.

The surefire way to see if a certain color works is to test it the traditional way and that is to paint the exteriors with several color swatches side by side and see how they look like if it’s under direct sunlight in the morning, noon, and near night time. Doing so will enable you to see how the home looks like and helps you assess if the colors can stand on its own.

A fast and practical way to do this is to get 3D rendering services. A 3D rendering of your home exterior with several color options will help you and your client decide which color best suits the home and appeals to their taste. With 3D rendering, you can experiment on the color combinations for the whole house, down to the littlest details such as the trellis or even the window panes. This is great as it would also help your painter mix the paints more effectively to achieve the colors that you and your client have chosen.

2. Avoid certain colors.

Be wary though of certain colors. Based on research, some colors just won’t do the home and your chances of selling it any good. According to a survey done by Better Homes and Gardens wherein 400 people were polled, people are scared of the colors black, orange, and violet. Realtor.com who referenced this study in an article, advises to not exactly remove these colors altogether, but to simply not use them on the walls and to use them sparingly on small surfaces.

3. Have a statement door (or wall).

If you love to make a good statement as a designer, go for it! But the smart thing to do is to simply choose an area to accentuate full stop. Externally, a door with a punchy color complements an otherwise drab outside area of full white. Colors such as deep red or magenta, navy blue, and even turquoise can do your exteriors much good. It also makes the whole home look arresting in an instant. For your interiors, having a wall that deviates from the rest is also a smart way to make the inside look more alive and colorful, without necessary putting the rainbow in all the walls.

Once you and your client have agreed on the colors with the help of 3D rendering services, look for high-quality paints that will last for a long time. Consumer Reports provides insights on exterior pain that best weathers the elements.

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