Four Ways to Use 3D Rendering to Launch Your Interior Design or Architectural Company

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Four Ways to Use 3D Rendering to Launch Your Interior Design or Architectural Company

Launching an interior design or architectural firm can be an overwhelming task for the owner and the people within the company who are tasked to create sound marketing strategies. For those who are new to the industry, the first daunting thought that often comes to mind is the challenge of rising above the crowd of established firms who have already made a name for themselves in the industry. How can a new company compete against its successful counterparts who have hundreds of clients and even awards under their name?

The answer:  marketing.

Marketing is an important part of any business. It can be said that most businesses won’t survive without sound marketing strategies because these are the means through which an enterprise can get its clients and ultimately, profit. Steve Wozniak, co-founder of tech giant Apple, says marketing is the most important factor for making a technology company succeed especially with the intense competition in this industry. This is also true for the design world. To thrive in the interior design industry, the company or the designer must be able to exhibit high levels of creativity and extraordinary skills in the craft. This is why websites of interior designers often highlight the gallery of past projects and online portfolio websites like Behance are popular among professionals in this business.

In this article, we will focus on promotion, one of the 4 P’s of the marketing mix. Promotion lets the public learn about your services.  There are a myriad of ways to promote a business and it is the owner or the marketer’s task to come up with the most effective strategies for promotion. For interior designers and architects, 3D rendering has increasingly become a popular promotional tool because of its income-generating and cost-saving benefits.

Here are just some of the ways that you can use 3D rendering to launch your new interior design or architectural firm:

1. Post your 3D renders on social media.

Social media is the easiest and the least expensive route to reach your target customers. When you only have a few actual projects to showcase, you can use 3D renders to promote your work. Post your work on Pinterest, Instagram, Facebook, or Google+. On your page, include your contact details and website URL. All images should have a watermark for your protection and extra exposure when the material gets shared.

Position yourself as an expert in the design industry by sharing tips and interacting with people on social media. As marketing experts say, social media is one big cocktail party where traditional marketing strategies simply won’t work. Instead of directly selling, tell stories about your project. For example, if you posted a 3D render of a newly renovated house, you can tell your clients why the house was renovated and the idea behind the new colors or furniture.

2. Blog about your work and support content with 3D renders.

A blog is better than a portfolio because you are sharing not just your work, but also your values and design philosophy. Support each blog article with 3D renders to illustrate your blog’s highlights. Share your thoughts on industry news. Write stories about your work and let your readers know where you get your ideas and inspiration.

3. Maintain your website by updating it with 3D renders.

All companies now recognize that websites are a necessity, but promoting your business should not stop at website creation. The website must be constantly updated with your recent projects. Also, make sure that your website is professionally designed. An Entrepreneur article mentions that it is better to have no website than have one that can damage your reputation. Make yourself look busy and in-demand by posting new 3D renders once a week, even when you are not working on any projects at the moment. Don’t let your potential clients think that you lack the experience and past projects to prove your expertise.

4. Create online portfolios using 3D renders.

In addition to your website, you can also create portfolios on sites where designers showcase their work. Upload your 3D renders on online portfolio sites like Behance, Viewbook, Wix, or Crevado. You can also post on architecture and interior design community sites.

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