What Colors in Your 3D Renders Mean

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What Colors in Your 3D Renders Mean

The job of a 3D rendering designer is to interpret the architect’s or the interior designer’s work accurately. If you have tried creating 3D renders on your own, you will realize how easy it is to lose track of time while experimenting with your color options. While color is a personal choice that is often stated by the client, it is the designer’s job to choose the best shade of “light green” or “beige” that the client wants. So what do you do when you can’t seem to decide on the colors to present to your clients? Use 3D renders to present options.

Yes, you can use 3D renders to give your client more options and ultimately, the chance to select the color that’s best for their property and their personal taste. This also helps address communication challenges, such as when the designer needs to tell the client that his or her desired color combination won’t work.

Colors affect a person’s mood and feelings. An article in Huffington Post says that colors can be associated with a person’s social, cultural, and personal life. Some color associations are also learned. For example, people have generally associated green with nature or yellow with happiness.

What Colors Mean

Blue

Blue is a calm color. Associated with the color of the sky and water, blue is a relaxing and peaceful color. It’s also associated with wisdom, dignity and dependability. Blue can be a great color for offices, the bedroom, bathroom, lounge, or in other areas for rest.

Red

Red is an aggressive, stimulating color. Aside from the obvious red warning signs, this color is also used by fast food companies. This is because red tends to make you alert and move faster. Red is also a passionate color that encourages activity, romance, or even anger. Think of areas that need a bit of passion. The bedroom or perhaps, the boardroom?

Green

Green, the color of nature, has been associated with health, good fortune, and calmness. This cool color may also symbolize fertility. It has also been associated with improved reading speeds. Consider areas where your clients would need to relax or study.

Yellow

Yellow is a happy color that helps boost focus and alertness. It’s also the color associated with creativity, optimism, and warmth. Yellow has also been said to help boost metabolism, but too much of this color can create be stressful for the eyes. Yellow is a popular accent color for the kitchen, the living room, and the bedroom. This cheerful color also works well for training areas or classrooms.

Purple

Purple is associated with royalty, mystery, and spirituality. Similar to green, it also conveys wealth. This color is also a popular choice for bedrooms and dining areas.

White

White is a neutral color that symbolizes purity. Many designers believe that white can make a space look bigger. However, white can also look cold and bleak. Add warmth to a white space by using warm elements like wood flooring or furniture.

A space usually makes use of a combination of two or more colors. For example, if the client wants a beige room, designers usually add other neutral colors that are related to the color beige such as camel, sand, or dirty white to create an inviting monochromatic effect. When deciding on color combinations, sites like Adobe Kuler can help you create themes.

Undecided about colors? 3D renders give you that creative freedom to test and present themes to your clients. Just remember to limit your design studies to 2 or 3 versions as too many options can be counterproductive for the designer and paralyzing for the client who needs to decide on time. Also, take into consideration how culture can change the meaning behind colors. Blue, for example, can be a color of death in Korea where it is often seen in funerals.

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