3D Rendering and Other Techniques for Effective Packaging Design

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3D Rendering and Other Techniques for Effective Packaging Design

When it comes to making a splash on the shelves, the packaging of the product makes a big difference between one that’s bought and one that’s passed off as another carton of milk. In fact, according to a study cited by MarketingProfs.com, one third of consumer’s decisions are based on packaging. This is where the advantage of having a well-designed packaging plays a role in marketing. Simply put, when the product looks good on the onset, it basically sells itself.

But there is more to great packaging design than simply going on a computer and drawing something. There are many techniques today that can help companies come up with effective packaging design. Here are some examples:

1. Market research.

What do numbers have to do with design? Well-researched designs are the best to have as these make the company well-versed with the user profile more than anything else. The problem with designing based on hunches or personal preference is that it rarely represents the important segment: the buyer’s point of view. What may look good for a designer may be absolutely repulsive to the one who will purchase it.

Also, research enables the company to veer away from curveballs and blind spots such as offensive shapes and colors. This is particularly integral to mass produced items that would be distributed nationwide and in international locations. Most of all, doing research prior to designing also takes away the embarrassing effects of having a design that’s been done by a competitor.

2. 3D rendering

3D rendering is one of the latest in design techniques. It is the process of placing photo-realistic effects to one’s design. Compared to simply flat drawings, 3D renders provide a 360 degree look at the design. This means that the company can really explore and innovate several ways to maximize a packaging whether for solids or for liquids, down to the smallest detail.

The presence of a 3D render also makes the approval process faster but cheaper as there is no need any more for an actual sample to show to the team or client. The margin of error in production is also greatly minimized as 3D is very exacting and specific. It is a better guide than a simple Photoshop drawing.

Through 3D rendering, the company can also place it side by side so that visually, they can see how it registers beside other products on the shelf. It can further help focus group discussions in providing a realistic example of a shopping excursion. Aside from that, a good 3D output also removes the need for expensive photo shoots of the product as an image is already available for several applications whether online or offline.

3. Use the offset path for placing bleeds

For packaging such as boxes, placing bleeds is important, no matter how complicated the shape of the packaging may be. This is made easier with Offset Path for Illustrator users as it sets the bleed, usually at 3mm, quickly.

Good luck on your packaging projects!

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