3 Ways 3D Architectural Rendering Helps with Marketing

 In 3d Rendering, Marketing

Architecture demands expertise, passion, and creativity. Every architect has a unique approach to his methods. However, all architects can agree on one thing – 3D technology is handy for improving one’s designs.

3D architectural rendering, however, does more than this – it also facilitates successful marketing through a variety of ways.

  1. Brings clarity and precision in design.

Building designs are complex to say the least. They involve a lot of geometry, math, physics, and many other disciplines. Different components are designed to work together. To this end, the smallest mistake can result in a mess. Unfortunately, mistakes are easy to make when using standard tools such as 2D blueprints.

3D architectural rendering technology is much more versatile than other design tools. It captures every detail no matter how small. It utilizes sophisticated computer programs that are numerous times more precise and accurate than raw human data. Most importantly, however, it generates a crystal-clear and precise visual replica of the buildings entire design and structure.

Combined, all these factors make it easy to spot any errors with structure and/or design long before construction begins. This, consequently, saves the developers and clients time and money that would have been lost in case of design and structural errors.

  1. Boosts creativity.

Advanced 3D rendering technology also helps boost architects’ creativity and results in much more appealing and dynamic building designs such as ones popping up in cities around the world.  This is because as their work comes alive, they can see more design possibilities in terms of colors, space, and functionality.


3D interior rendering of a living room.

  1. Better connect with investors and customers.

Not all proposed building designs come to fruition. It is not enough to simply come up with a design. You need the approval of interested investors unless you intend to pay for the buildings construction. Even then, you still have the authorities to contend with.

For architects, presentation is nearly as important as design. It is essentially the determining moment. There are several presentation tools. However, all architects will agree that 3D architectural rendering beats them all.

3D renders visualize all aspects of a building. Your audience gets a clear and comprehensive picture of what to expect. If the design is right, then chances of approval from all parties involved is higher than when using other presentation tools such as blueprints that require a lot of decoding. In fact, architects do not have to try so hard when marketing their projects using 3D renders as they essentially speak for themselves.

It is not only prudent to use 3D architectural rendering design during presentation – it is necessary in some cases. This is because many city councils and other regulators demand 3D renders of proposed buildings for review as it is the best way to get an exact picture of how the building, if approved, will change the city’s outline.

3D technology has unlocked a wealth of opportunities for many industries. For architecture, those opportunities involve design and marketing. It has already proven its efficacy, and the fact that the technology is advancing means that industries who use this technology have much more to look forward to.

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