3 Tips for Selling a Newly Refurbished House
Selling a brand new house is easy. The smell of the home alone as you enter it cannot be replicated and the newness of it all can really take any prospective homeowner’s breath away. But for designers who know the ways of market driving strategies, it’s in mastering the art of selling a renovated house that’s the secret to success.
First of all, with the real estate bubble getting bigger and bigger, there is really a limited space in creating more properties or developing more communities. Aside from that, there is interest in the communities that has been created before and those areas are really where true opportunity resides for designers.
But how does one push a product that is not brand new and will never be? How can a designer turn a buyer’s mindset into parting with hard earned money for something that was improved and not built from scratch? Here are some techniques to master:
1. Turn the stigma into a positive thing.
The top of mind when it comes to newly renovated homes is that it’s old or has been lived in before. Most buyers think of it as settling – so they probably would ask for so many discounts or a lot of concessions because they think they are not gaining from the buy but losing because it’s not exactly brand new. Turn this around by harping and focusing on the positives instead.
The number one benefit of living in a newly renovated house is the angle of corrective maintenance. A house that has been renovated already answered all its construction woes and has been improved to last for years. Second, the house has the benefits of the time when it was built, primarily in terms of the land cut which is probably bigger as well as cheaper dues in terms of land ownership.
2. Create a story.
Newly renovated homes have the best of both worlds: that fresh start feel and a deep history. As mentioned, there is a stigma that they are getting an old property – but why think of it that way when you can instead highlight the story that comes naturally with the house. How many kids grew up in the place? What happened in the pool in ’87? What attracted the original owners to the property?
Afterwards, go into specifics. What exactly are the improvements made? For example, if it was not open space before, why was it converted into such? And then enumerate the benefits of such decision such as better energy conservation, improvement in aesthetics, etc. But be truthful as well. If there was flooding or pest infestation, be forthcoming and then highlight the many ways it won’t happen again once they lived in the home. Personal or historical stories work, according to Copyblogger.
3. Fix the communication materials
Once you have nailed the message, work on the materials that will serve as reference for the sale. Use 3D rendering services and 3D architectural animation to give clients a walkthrough of the property. If you want your potential customers to remember your work, you need to support your marketing efforts with visuals like 3D rendering as one study finds that people retained 55% more information when they see relevant images together with your presentation. When they only hear info, they are only going to remember about 10% of that information, according to Brain Rules.
And then, distribute to property and homeselling websites. This will get the word out and that property will be sold in no time.