3 Tips for Selling Designs to Firms
When it comes to selling office designs, there needs to be more careful planning on the part of the designer or designing team. Designs for corporate aren’t meant to be pretty – they have to be compelling. The design itself communicates the kind of brand and culture that the company has and at the same time ensuring that the design is something that’s cost-efficient and makes sense operationally.
Here are some ways to sell your design to companies, no matter the industry:
- How will it make them work better?
And more importantly, more efficiently? Your design should provide a good flow as to how, based on the nature of their work, they can be helped in the effective department. A lot of offices are designed beautifully but not properly. For example, a sales company cannot thrive in an open layout office – no matter how famous open layout offices may be. They need privacy to handle calls, most of which are confidential in nature. On the other hand, creative fields need a lot of co-working spaces due to the number of meetings and collaborative work they need to accomplish during the day.
Understanding the industry equals to really knowing the need of the client, beyond what is trendy or hot when it comes to office design. Showing this flow of experience through 3D architectural animation for example can help you communicate the value of your design better.
- What do they really need?
Aside from the nature of the industry, delving deeper into their needs with respect to their day to day operations is even more important. For example, murals for ad agencies are great but ask really what they truly need. Chances are, ad agencies need a lot of storage area to place their files, contracts, and other below the line materials to help them during activations and events.
Some startup companies throw major money on making sure their office is fun when in reality, it’s the functional parts of the office that they need to work on – much of which are their tables and chairs as they spend longer hours hunched over their computers and a great meeting room for potential investors and clients.
- How much do they need to spend?
No matter how much you pitch the design, you also need to agree on the budget and the price of that design. Is it really in their budget? And more so, is it smart to even spend on it in the end after all?
What can make you rise above the clutter is not just being great at design – which most of your competitors already are – but being a business partner to these companies, making sure that they are in fact getting more bang for the buck. It takes a real professional designer to advice a client the best path forward.