When it comes to selling to couples, it pays to heed their needs more than anything else. Strategy-driven home resellers and designers should look at what drives and motivates couples, especially for houses that are geared towards starter families to be able to sell their properties in the market. People pay for houses but what moves them to buy, that entails so much more. Homes are a lifetime commitment and it takes so much of a couple’s resources. That is why, to be able to win their trust, you have to know exactly what they are looking for.
Here are some of the things that couples look for and how you can sell them:
1. The chance to customize and personalize.
For older couples, a home that is ready to be lived in is desirable. This is because for the most part, they are also no longer going to be staying in the home, thanks to retirement money that enables them to travel. Aside from that, there is less energy from their end to redecorate. With that in mind, a perfect house is one that they can immediately move in within a week.
For younger couples, there is a need for more personalization. For one, they have more specific needs such as more storage for their collective stuff plus the possibility of having children. They are also into creating their home more personal and thus would have the commitment to renovation and construction. That is why it is best to sell a shell type home to them wherein they are able to experiment and try out their preferences.
If you are selling a property, you can also customize and personalize using 3D rendering services. This way, you don’t have to spend anything on building, redecorating, or renovating for potential clients.
2. Ask the budget question.
Right off the bat, ask for the budget. No matter how good a house is, if it does not fit their financial situation, it’s not going to be the right fit. However, it is best to also provide options. Is bank financing in the equation? Is there a chance to have a smaller downpayment and then have a friendly amortization schedule? These things play a big role in getting the couple as a buyer, especially the ones who are building a family and may have other expenses aside from the house.
3. Sell the location.
There is more to buying a house than just having a beautiful home, there is also the issue of its location. For most couples, travel time out of the house can be a big issue if they have work in the city. How long will it take for them to commute? Will they need to purchase a car as well? These things will play a role in the decision making of the couple. The immediate surroundings of the home can be showcased through 3D rendering services. Other aspects can cause other challenges to the couple that can have a direct hit on their decision to purchase the house.
The key to successfully selling homes to couples is a classic marketing rule: know your target market. Know what your potential client wants, what inspires them, how they spend their usual day, what their aspirations are, and many other aspects of their lives.